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#League pro gamer names registration
Since official websites, merchandise and social media platforms, including Twitter, Facebook, Twitch, YouTube and Instagram, are essential streams of income for most prominent eSports players and teams, it is crucial that a trademark search is conducted prior to establishing and developing these platforms.Ī valid registration of a user’s gamer-tag also provides the owner with additional protection. While the initial costs to search, prepare and file for a particular trademark may seem prohibitive, the benefits clearly outweighs the costs. Trademarks give the ability to actively police and prevent other individuals from “stealing” or impersonating established gamers. In an esports context, this means that there are separate trademarks, which each require a separate application for the team name, the team’s logo, the user’s in-game name or gamer-tag as well as a user’s unique gamer-tag logo (if one exists). It is essential for esports competitors to ensure they address trademarks and protection rights early in their career, in order to properly exploit and monetize their products and services within this realm.Ī “service” mark, more commonly known as trademarks, can be used in connection with providing a particular service (e.g., participation in video game competitions, talent management services). With the rapid international expansion and increased profitability of esports, the need to properly protect one’s “brand” and its associated intellectual property grows more important every day. He advises a variety of professional athletes and entertainers on their trademark, copyright, contractual and business matters. Jacobson, Esq., Vice-President at The Jacobson, P.C., a NYC-based entertainment & esports law firm.